According to the London School of Marketing, Real Madrid are the richest club in Europe with an estimated worth of £2.07billion. The La liga giants are followed keenly in second place by Manchester United with a figure of £2.05bn.
The research was conducted based on estimated figures for the clubs’ value represent how much a club would cost to buy outright, and takes into account revenue, assets, fan bases and brand partnerships as well as investments and celebrity players.

Jacques de Cock from London School of Marketing believes the future is bright for football based marketing.
He said: ‘This is such a golden opportunity for brands as the target audience of footballers represents a very diverse and extensive range of joint interests that need to be satisfied.
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