Boxing’s pound-for-pound king can equally flex his muscle outside of the ring.

Canelo Alvarez has been named the world’s fourth most marketable athlete, according to a study conducted by London-based media company SportsPro.

A trio of females in gymnast Simone Biles, tennis star Naomi Asaka and soccer player Ashlyn Harris round out the top three list.

WBO, WBA, IBF and IBO heavyweight champion Anthony Joshua is the next boxer to make the list at No. 75. Gervonta Davis comes in at No. 89. In MMA, Conor McGregor leads the list at No. 56, followed by Zubaira Tukhugov at No. 77 and Paige VanZant at No. 100. The full list featuring global athletes and data breakdowns can be seen here.

The WBC, WBA, WBO and Ring Magazine super middleweight champion Alvarez was graded in the following areas:

Frequency: 12

Reach: 55

Engagement: 37

Fan Demo: 41

Fan Attract: 31

Influencer Score: 177

The firm also broke down Alvarez’s social metrics strength. He had 200 total organic posts and nearly 18 million followers across Facebook, Twitter, Instagram and TikTok. Alvarez generated over 578 million impressions to an engagement rate of 9.79% with a follower interaction rate of 4.24%.

Data was sourced through a partnership with Zoomph. The Virginia-based analytics and consumer insights firm for brands, sports and esports analyzed more than 7,000 athletes who’ve been active in 2021 on at least three of the four major social platforms – Facebook, Twitter, Instagram and TikTok – between January and July 31.

“The Zoomph scoring model, and definition of marketability, is based not just on how many followers and/or likes an athlete may have, but the demographic makeup and consumer affinities of their audience as well,” wrote Scott Lewis, Zoomph’s director of strategic initiatives and business intelligence.

“Analysed on a global basis, athletes across soccer, cricket, mixed martial arts (MMA), boxing, surfing, tennis, golf, volleyball, motorsport and esports were all tracked on the Zoomph media valuation and consumer insights platforms via direct APIs with the social networks. Also included in that cohort were Olympic athletes and those from the major North American sports leagues.

“The final Athletes Influencer Score is based on relative strength across the different categories and subcategories in direct comparison to the overall pool of athletes analyzed.”

SportsPro’s 2020 list for the world’s most marketable athletes used Nielsen’s athlete marketability assessment methodology to yield that Ryan Garcia was the world’s 12th most marketable athlete. Joshua came in at No. 31 and Tyson Fury followed at No. 32.

SportsPro’s 2021 list was the company’s 12th overall edition.