Connect with us

Hi, what are you looking for?

FIFA Women's World Cup

Unilever personal care brands unveiled as Official Sponsors of FIFA Women’s World Cup 2023

FIFA has today unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023™. The landmark partnership will run through to 2027 and include the FIFA World Cup 2026™ and the FIFAe Finals, and marks the first time that FIFA has teamed up with personal care brands across women’s, men’s, and FIFA esports.

As part of the agreement, FIFA and Unilever will collaborate with FIFA’s Women’s Development Programme. Launched in 2020, this initiative is designed to provide opportunities for women and girls and supports the continued growth of women’s football around the globe. Unilever will provide funding, human resources, and support for tailored development programmes to tap into the upsurge in interest surrounding the women’s game.

The FIFA Women’s World Cup 2023 is set to be the biggest standalone women’s sporting event in the world, reaching an estimated two billion people. FIFA is targeting 1.5 million attendees across the tournament’s 64 matches, providing many opportunities to inspire more women and girls to get involved in the sport.

Unilever brands, which aim to have a positive impact on communities. Recent work has included Rexona’s Breaking Limits programme, which provides funding for community sports and helps young people overcome barriers to being active. While the Dove Self-Esteem Project has been inspiring body confidence in the next generation of girls since launching in 2004, reaching over 94 million young people to date.

Investing at all levels from grassroots to FIFA’s top tournaments, Unilever will have the opportunity to supply a total of 80,000 gift packs containing personal care products direct to fans at various FIFA events over the coming years.

Fabian Garcia, Personal Care President at Unilever, comments: “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes.”

FIFA Secretary General, Fatma Samoura, added: “Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.”

Credit: FIFA

You May Also Like

Boxing

The British Boxing Board of Control (BBBofC) issued a memo today stating that they are “not considering applications for any Ghanaian boxers.” This means...

African Cup Of Nations

The Black Stars’ appearance in the 2021 edition will be their 23rd time and they will be keen to end their long awaited drought...

Olympic Games

Huang Guohui – who coached Vietnam’s swimming team at the Tokyo 2020 Olympic Games here – has died in quarantine after returning from the...

Combat Sports

Malaysia based multi decorated Ghanaian kickboxer, Gerald Dah is in high spirits ahead of his latest fight this Friday after safely landing in Kuala...