Fans will be able to enjoy Coca-Cola products at all 10 stadiums and official fan zones throughout Germany.
Coca-Cola has become an official global sponsor of UEFA EURO 2024, taking place in Germany next summer from 14 June to 14 July, making the beverage maker the official non-alcoholic beverage sponsor of the tournament.
A partner of every UEFA European Football Championship since 1988, the sponsorship deal includes exclusive pouring rights at the 10 host stadiums and the fan zones and fan villages during the tournament, as well as LED pitch-boarding exposure and digital rights.
Fans will be able to enjoy a variety of Coca-Cola products including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low and sugar-free options.
Guy-Laurent Epstein, UEFA marketing director, said: “We are excited to welcome back Coca-Cola as a sponsor for UEFA EURO 2024. For more than three decades, Coca-Cola has played an essential role in the competition by uniting people, and providing fans with unforgettable and innovative experiences. We look forward to building upon this heritage and continuing this journey together.”
Javier Meza, Marketing Senior Vice President at Coca-Cola in Europe, said: “We are excited to be continuing our support with UEFA EURO 2024 in Germany and aligning our brand with such an iconic global sporting occasion, where the magic of human connection comes to life through those shared passionate moments of anticipation and jubilation from fans and football players alike.” Coca-Cola joins adidas, Alipay, Atos, Engelbert Strauss, Hisense, Lidl and Vivo as official global sponsors of UEFA EURO 2024.