The Director of Marketing at CAL Bank , Mrs. Antoannet Kuofie has emphasized on the mission statement of her organization in having vested interest in supporting culture, education and sports which forms part of it corporate responsibility.
CAL Bank who have partnered the Ghana Beach Soccer Association (GBSA) for over five have supported the sport tremendously.below are some of the initiatives undertaken:
Support and Sponsorship for the National team(Black Sharks)
Additional $20000 sponsorship for the Black Sharks in 2015
Currently,sponsoring the National league at 44,000 cedis
The company has also embarked on the youth in Sanitation awareness, supporting the beach soccer workshop and seminars, provision of Jerseys for club sides which also impacted the sport as one the fattest growing sports in Ghana now.
She also further pleaded with the media to help market their brand which could in turn boost their capacity,so that they can make more investment in the game of beach soccer.