Bawa Fuseini, Secretary General of the Ghana Athletics Association (GAA) has hailed Ghanaian beverage company, Tema Craft Brewery (TCB) for the massive confidence reposed in the country’s athletics governing body following an official announcement of a recently signed 3-year partnership in Accra on Tuesday.
According to the deal, the brewers of the Django drinks become an official beverage partner of the GAA whilst also committing about GH¢100,000 (one hundred thousand Ghana Cedis) cash into sponsoring one GAA event once a year for the 3-year period.
That is one Django themed athletic event, either of the national, circuit or open championship every year and also help the GAA in its systematic approach to developing athletics in Ghana as well as to international competitions.
“It had not been easy coming by a sponsor like Django, a Ghanaian company to commit so much money into supporting us and we are very grateful. This is just the support we need, it will go a long way to secure athletics development in Ghana and we thank Django very much” Bawa Fuseini said at the unveiling at the Media Centre of Accra Sports Stadium.
“They are going to be with us for three years and possibly will be renewed for another three years. Its a partnership for the future, it will take us to world championships, take us to the Olympic Games. So we are here to officially outdoor this partnership and thank Django so much for coming to our aid,” the GAA Secretary General added.
Equally grateful for the opportunity to partner the GAA are the new sponsors, Tema Craft Brewery whose Chief Marketing Manager, Christopher Opara drew parallel analogies between their company’s own values and that of athletics.
“This has been in work for 2, 3 months before the Olympics and we would like to thank you for allowing is come on board to support and partner the Ghana Athletics Association, it is a big privilege. This is not a flash in the pan, we are very committed and plan to stay long term,” Mr. Opara said.
“The excellence, self-belief and perseverance that come with athletics as a sport, there are very fine margins that determine who wins, a 100 metre final is determined by microseconds. At TCB, we aspire to same values so we are very excited, we believe in walking the talk and this is the first step,” he explained.
The TCB chief added: “We hope that this partnership brings us a lot of values, a lot of success and medals in the global stage for Ghana Athletics.”
Kwame Amponfi Jnr, Deputy Director-General, Technical of the National Sports Authority (NSA) praised TBC for taking the initiative to support athletics, indicating the huge talents available ready to be nurtured and offered the NSA’s unwavering commitment to sustaining the new partnership.
“The athletics brand is worth investing in no investor will lose out because of the massive exposure on the world stage for example at the Olympics and world championships,” Mr. Amponfi Jnr said.
“Athletics is the mother of all sports disciplines because it contains all the facets so the entire NSA board and even the Sports Minister are all grateful for your investing in Ghanaian athletics, we welcome you into the sports family and we are grateful” he stated.
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