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Sportcal celebrates 25 years in the sports industry


Sportcal, a market leader in sports intelligence, celebrates its 25th anniversary this March.  In 1991 founder and CEO Mike Laflin set out to deliver a centralised calendar of all global sporting events.  Over the course of the last 25 years, Sportcal has evolved its services and offerings from this simple concept to become the most comprehensive provider of sports market intelligence worldwide.
CEO, Mike Laflin commented ‘We have dedicated ourselves to 25 years of delivering innovative intelligence throughout the business of sport and providing our customers with up to the minute information.   We have achieved this milestone through the hard work and dedication of our team and the constant strive to offer excellence throughout all aspects of the organisation.  Sportcal today is more comprehensive than ever with our full product suite offering the latest in-depth reports and information in news, media, sponsorship, events, directory and of course our original calendar.’
Sportcal continues to transform the market and to celebrate the 25th year milestone; the hotly anticipated new Sportcal website and Sports Market Intelligence Centres will be launched.  These brand new platforms are set to improve and enhance the way our subscribers can access and analyse our sports market information.  With ground breaking changes including in-depth analytical tools, graphical and charting facilities and enhanced navigation the new services will  interactively guide users through extensive past and present data to get to the detail they need.   The platform joins the Global Sports Impact Project, growing in industry recognition, which will be producing its second report in 2016 on the impact of sport on society.
Complementing our existing media, sponsorship and events platforms, the GSI Project and innovative Sports Market Intelligence Centres are truly transforming our service, ensuring that within our first 25 years we have indeed evolved.  Here’s to the next 25 years!

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